Week 5: Outlining My Target Market

First, my target market has to be people in the local vicinity. Ideally the fictional business I would open would be located in Escondido. The demographics there are largely Hispanic, which is one of the reason I chose a Hispanic name. Also, there are a lot of small business's opening up there, and there are at least 3 large high schools there which is another target market of mine. I would like to have trendy pieces that will attract a younger crowd, as well as more second hand higher fashion items for a splurge wardrobe investment or someone a little older (20's, 30's).