Week 6: Facebook Reach vs Engagement

1. I understood reach as being the number of people that see something that you post and engagement as the person who sees the post taking the time to comment, like or share the post. 

2. It is important to know the difference between reach and engagement so that you can see if you are reaching your target market. Once you see you are reaching your target market then the goal is to create engagement with people to build loyal customers, as well as to create new loyal customers if their friends are seeing their engagement with your company. 

3. Insight seems like a great way to engage customers via social media. Engaging through social media can be a great way to start a business because you don't need to pay for a storefront, just your sight. You can see what posts people are more likely to see vs what gets greater engagement. You can see when you get more views and tailor post to those times.